ARVIN GREX
The brief was to create a brand identity for Arvin Grex, a premium product design brand, whose emphasis is on the beauty of natural materials and thoughtful function. Their first product was a (fancy) dog bed, with other minimal interior products to follow. The solution was inspired by this idea of 'thoughtful function' and uses a small visual twist, using the X of Grex, to elegantly combine the name and symbol; form and function - into one ownable and meaningful brandmark.
