HAROLD PARK
Sydney’s largest ever greenfield property development, situated on the former site of Rozelle's famous tramsheds. We quickly focused in on its history and heritage, and adopted tram scrolls as both a visually arresting element, and a flexible means to communicate a lot of information without compromising design integrity - across applications from the sales suite, website, on site hoarding to a Sydney tram. The project achieved over 10,000 registrations in its first six weeks of launch.
