PILOTLIGHT
Set up by Comic Relief co-founder Jane Tewson, Pilotlight's aim isn’t to raise money, it’s to spark ideas, turn heads and make people think. A brand was developed that was simple but impactful. By taking the ‘highlight’ from the logo across words and messages, it is designed to get people actively thinking about important or hidden issues. Seeing something good or unexpected, in something negative, racist or controversial.
