PARRAMATTA SQUARE

Parramatta Square is a $1.6 billion development of inner city real estate in Parramatta City which will be home to government, corporate and commercial property. The identity was designed to visually represent the area itself, with the space inside the 'Square' able to contain words, images and brands that will take up residence at the completed Square. Parramatta Square was also abbreviated to ‘P.S.’ to form a catchy, compact and flexible tone of voice for the project.

PARRAMATTA CITY

Australia's 5th largest (and fastest growing) city, Parramatta needed its identity to be brought in line with a pre-existing positioning - ‘Future Generation’ and to visually instil a sense of positivity and forward momentum. The +P brandmark and a tone of voice around the '+' symbol as short hand for 'generate' was implemented. A fresh take on the city's traditional blue and yellow provided the colour palette.

Client Parramatta City Council • Agency Hoyne • With Dion Allan